“Have You Seen Her?” Campaign Takes to the Streets: Spot “ADMITA” Cars Around the City

If you have noticed the phrase “Have you seen her?” on billboards around Vilnius in recent weeks, it is time to start looking beyond the advertisements themselves. The campaign by Lithuanian car rental company “ADMITA” is gaining momentum, inviting people to spot the company’s vehicles around the city, photograph the A branding on them, and compete for a €1,000 prize.

According to company representatives, the second stage of the campaign encourages people not only to notice the advertising but also to become part of it. Throughout the summer, participants can photograph different ADMITA vehicles and register their license plate numbers on the dedicated website www.artujamatei.lt. At the beginning of September, the grand prize will be awarded to the participant who has photographed and registered the highest number of unique vehicles. The cars can be spotted not only in Lithuania but throughout Europe.

“We wanted the campaign to become more than just an advertisement people see in passing. Our goal is for the ADMITA brand to become familiar to everyone, so that whenever someone needs a car, they know exactly where to turn. After all, the most memorable advertising campaigns are the ones that engage people, encourage them to look around, and make them want to play along. With more than 1,700 vehicles in our fleet, spotting them certainly won’t be difficult,” says Remigijus Bajarūnas, CEO of ADMITA.

According to him, the game is a natural continuation of the campaign’s first stage, during which hundreds of outdoor advertisements featuring the iconic phrase “Have you seen her?” appeared across Vilnius. The first stage brought together two long-standing Lithuanian stories: Linas Adomaitis and L+’s song “Have You Seen Her?”, which has been well known for more than 30 years, and ADMITA, a car rental company that has been operating for over a quarter of a century.

Now, the story moves from billboards to the streets, inviting people to become part of the campaign themselves.

“We wanted the campaign to live longer than the few seconds someone spends looking at a billboard. Now it moves into the streets. We hope people will notice our vehicles, involve their friends or family members, and turn it into a fun summer game,” adds R. Bajarūnas.

The competition is open to all adults. Each participant may register an unlimited number of different vehicles, and the winner will be the person who has registered the highest number of unique ADMITA vehicles by August 31. The winner will be announced on September 1.

This summer, the question “Have you seen her?” takes on a whole new meaning — the answer is no longer found in a song, but on the streets of cities across Europe.